Bafana Bafana // Come Show Your Love

BAFANA BAFANA

This campaign was a successful pitch for THE South African Football Association.  The brief was to create a campaign that will instil “love” back into the South African public for their national team, which is Bafana Bafana. 

THE BRIEF //

People weren’t coming to the stadiums anymore so we needed to inject national pride and get stadiums full on game day. 

 

THE CONCEPT //

The concept was to create a slogan that would create mass appeal.  The campaign line of  Come Show Your Love said it all. I then created an identity and complete print, outdoor and ambient media for the campaign. 

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One night on live television the Soccer star, Siphiwe Tshabalala, formed the heart with his hands after scoring against Kenya. Showing the nation  his love for the fans and Bafana Bafana.

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