HAE MAGAZINE // FROM PRINT TO DIGITALISATION
Rotpunkt Pharmas' Hä? Magazine in digital form. A hard hitting and extremely edgy yet informative magazine aimed at the Swiss youth, educating them on subjects like Sex, Drugs, Alcohol and Health etc. in a edgy yet relevant way.
THE DIGITAL CONCEPT //
An Online Library for Tweens with a Street Edge. We wanted to build a site full of bite-sized pieces of content from the Print version of the magazine. Content that is to the point and easy to navigate to. This mobile-first ptoject was teen focused. We needed to keep their attention while feeding them information that is relevant and educational. Content that is written by doctors and pharmacists but it presented in a authentic, street-edge Zine style.
Filter by Main Topic, then fine-tune by sub-category.
Users can filter the content easily using the various options provided in order to tailor their content to their specific interests. The filter provides the core functionality of the site and allows users to browse via a broader topic or theme, or get more in depth and choose a specific keyword to browse with.