RUSSIAN BEAR // RUSH ENERGY DRINK
Russian Bear Vodka wanted to launch an new alcoholic energy drink into the market catering towards the 18 -24 years target audience. The CLIENT wanted a street edge, iconic style. The Logo design and development went over FOUR rounds but the result was well worth the time taken.
THE DESIGN //
The logo design was aimed to appeal to the '20-Somethings' clubbers and students alike. We created an identity that had energy, impact and in-store recognition. The Russian Bear logo was recreated in an unique way as the icon.
Fresh fabricated typography coupled with glass decoration onto the bottle created a design that would integrate with the energetic liquid behind. As you drink the bottle their are many little cue’s highlighting this integration.