SWISS AIRLINES //
WORK ABOVE THE CLOUDS
Swiss Airlines is expanding their fleet and thus a commencing a mass recruitment drive in order to hire another 800 Cabin Crew Staff from Germany, Austria and Switzerland into 2016. What we conceptualised was beyond anything they ever could have expected...
THE CONCEPT //
As a flight attendant you get to both, travel the world and have a mobile office with a spectacular view while working...above the clouds. This was a Cabin Crew Recruitment Campaign so we chose to bring this attribute to life and target office employees amidst their mundane, daily routines and surprise them with a fresh perspective of what it's like to literally: Work Above The Clouds.
The guerrilla action launched in Berlin a week before the walk-in assessments were taking place. The film would take of the rest with regards to mass awareness in Germany, Austria and Switzerland, and with only a week running the results on social media are already phenomenal...
Each sign was printed large format on a outdoor stock, each was then attached to long wooden pole, some as large as 6m! A group of promoters created a choreographed display with the signs as they past various office buildings, targeting employees working on the the first or second floor. The result was presenting the viewers, inside the office, with a new and unique interpretation of what its like to literally work above the clouds. For that moment, as they stared out their windows, over the plane wing, they got to feel as if they were working in an aeroplane. With a view like no other.
The video was used as a vessel to generate awareness on targeted social media channels of SWISS, Facebook, Twitter and so on in Germany, Austria and Switzerland. All information about the castings with an aggregated social feed was held in our social hub, workabovetheclouds.com.